LastButton2-8mar

Mad-Serv-Jam ’14

Once again, having a great time while designing for change.
I attended Global Service Jam in Madrid at Madroño Service Jam.

This year the theme was communicated through an image:

box

Then we all made a brainstorming, organized the teams and chose a theme from the groups of ideas.

brainstorming1

We decided to create a service related to death. Some people found our choice kind of creepy but we thought that it was a very interesting area to work on.
We created a “persona” called Maite and made an empathy map. Then, we developed a journey map visualizing the situation when her father suddenly dies and she has to cope with the problem on her own.

JourneyMap-ok-9mar

She realized that bureaucracy makes the situation more painful and this is the point that we decided to improve: How can we reduce the bureaucracy when someone dies?

     conept1y2

We thought of a service for people to manage his/her legal and virtual life before die, so we created the “RIP Service“:

Rip Service #gsjam #madronoservicejam from echarunremiendu on Vimeo.

The more I practice, the more I learn and like service design :)