We worked along with Ultra-lab to analyze their service an the relationship with their clients.
We start the research by asking users about the service. Then we look for potential users and ask them about their perception of Ultralab.
Later on, we analysed all the information and found 3 types of users. We developed a blueprint with the experience of each at the website:
After analysing the blueprint we made a number of recommendations in order to improve the service for them all.